Sands work across the UK to support anyone who has been affected by the death of a baby. The charity strives to improve the care that bereaved parents receive and works closely with other organisations to create a world were fewer babies die.
We have chosen to support Sands as Father’s Day falls in June, and while many of us celebrate the father figures in our lives, it can be a very difficult time for others, including parents who have lost a child.
Bloomed founder, Amy O’Donnell says “I am very glad to be able to support Sands for the months of June and July. Our charity initiative started in the run up to Valentines day, but it has been so successful that we are now committed to donating a portion of our sales to charitable causes year round.”